Alec Bradley Cigar Co. has announced the release of Project 40. It was developed by Alan Rubin, Founder of Alec Bradley Cigars, as a concept representative of the search to find deeper understanding of why cigars have a positive cognitive impact on the mind and body.
“Project 40 is a generally accepted concept in multiple industries with the end goal to find how a service or product can have a positive impact on the mind and body. Since cigars bring people together, cause for relaxation and create positive experiences, I asked myself why this concept should not be applied to premium cigars. This was my inspiration for Alec Bradley Project 40,” Rubin said.
Rubin holds a belief that, similar to music, cigars can have a calming effect that will allow the consumer to feel in control and rewarded. Specific tobaccos have been curated and blended in order to achieve a cigar that showcases the qualities that Project 40 was developed to represent.
Rubin explained that the competitively priced Project 40 can allow consumers with many different flavor palates and different budgets to join in the experience in order to understand the concept that this line has been created for every cigar smoker to enjoy. Rubin’s mantra for Alec Bradley Project 40 is ‘Take control of your happiness’.
The Project 40 blend features a Nicaraguan Colorado wrapper, Habano binder grown in Brazil, and premium Nicaraguan fillers. They will be presented in bright white 20-count boxes, available in four sizes, each vitola named according to size.
05.50 – 5 x 50, $5.25/cigar MSRP
06.52 – 6 x 52, $5.50/cigar MSRP
07.50 – 7 x 50, $5.99/cigar MSRP
06.60 – 6 x 60, $5.99/cigar MSRP
All the cigars in the Project 40 line are being produced at J Fuego Cigar Co De Nicaragua in Esteli, Nicaragua and will shipping in May.