Crux Cigars, a brand that has seen tremendous growth since launching in 2014, just announced a new brand image strategy. The rebrand will include a new logo, blend specific branding, completely new packaging design, and a comprehensive communication plan. The new brand message combines with a sleek packaging design, which will all be officially unveiled at IPCPR 2019, but Crux will give glimpses of the new look prior to the trade show on their social media channels.
“Crux has always been about celebrating life’s successes, failures, and moments of reflection. In these moments, you will find your crux . We find our crux when we grow communities through relationships.” said Jeff Haugen, Owner of Crux Cigars
The Brand Announcement
The comprehensive brand reveal will take place at IPCPR 2019. See the brand and core line packaging in person at booth #656.
Brand Implementation Timeline
5 Crux blends will be ready to ship with new packaging at IPCPR 2019, These blends include Epicure, Epicure Maduro, Limitada, Guild, and Bull & Bear The remaining blends are set to ship Q4 – These blends are Passport, Skeeterz, and Ninfamaniac.