Some of the biggest names in the world of Premium Cigars announced today that they will not be attending the flagship trade show of our industry. That being, the PCA Trade Show Scheduled to begin on July 10th of this year in Las Vegas. Davidoff, Altadis, General Cigar, and Drew Estate all announced in separate statements today that the PCA Trade Show will happen this year without their exhibits.
Although the statements from each company varied to some degree, each statement eluded to some level of dissatisfaction with the PCA as an organization. Some other comments also brought up their perception that the trade show is in decline, and the return on investment is simply not there.