Since the announcement about Ferio Tego earlier this year, the premium cigar industry has been buzzing about the launch. The buzz is now amplified by the additional announcement of an agreement with Davidoff of Geneva USA to handle the distribution of Ferio Tego’s portfolio of products in the United States and U.S. territories. Expectations are that Ferio Tego’s first products will begin shipping this summer. Ferio Tego, LLC was formed earlier this year by two former Nat Sherman Executives, and acquired the brands formerly owned and distributed by Nat Sherman International including Timeless, Metropolitan and Ancora among others.
Michael Herklots, Principal and co-Managing Member of Ferio Tego said, “This is quite a proud moment; one of excitement and exhilaration but also one of profound gratitude and appreciation. Reflecting over the last year, our lives have been disrupted in unimaginable ways, and yet through all of the tumult, here we are with renewed energy and new opportunities, not only to launch a new brand and company in Ferio Tego, but to also restore and preserve the legacy of Timeless and Metropolitan, which we worked for so long to build.”
Brendon Scott, Principal and co-Managing Member of Ferio Tego said, “We are excited about the future of Ferio Tego and our partnership with Davidoff of Geneva, USA. We are working hard with the Davidoff team and our other manufacturing partners to continue the heritage of quality and consistency of our brands and bring them back into the humidors of retailers and consumers as soon as possible.”
“Speaking on behalf of the entire Davidoff of Geneva team, we are excited to begin this journey with Michael and Brendon, along with our trusted business partners in building the Ferio Tego brand in the United States. Together, we will be restoring iconic and long-tenured product lines, along with implementing strong innovation plans for the future. Michael’s history and legacy within the premium cigar industry and our company are well known, therefore his return to working with Davidoff is a natural fit. Our shared legacy aside, Ferio Tego is great strategic fit for our company with their premium portfolio, which is built by and for true cigar connoisseurs,” said Dylan Austin, President, Davidoff of
Geneva Americas.
The initial distribution plan will be phased, with the soon to be released flagship Ferio Tego Brand. The Timeless Collection and the Metropolitan Selections will be soon to follow, with the Ancora brand of accessories also expected to return in 2021. Davidoff will integrate the complete Ferio Tego portfolio into its current portfolio and will be represented by Davidoff’s sales team. The announcement was made this morning during the first day of Davidoff’s sales meeting which is being held in Islamorada, Florida. During the meeting, Herklots shared further, “I spent nearly the first half of my career working for Davidoff of Geneva in New York City, and after leaving to join Nat Sherman International, Brendon and I spent the subsequent almost ten years working closely with Davidoff in the manufacturing of our Host and Host Maduro blends, as well as being reciprocal vendors and customers between our respective retail stores. It feels quite fitting to come full circle in a way.”