Drew Estate will release a special cigar to celebrate the first ten years of Undercrown. The Undercrown 10 is a bold new ultra-premium addition to the current premium lineup of Undercrown Maduro, Shade and Sun Grown.
Drew Estate is getting “All Dekked Out,” a tag line that denotes Undercrown 10’s elegant packaging and celebrates the pride of ten years of excellence for Undercrown. The elegant packaging is augmented by Undercrown 10’s complex, rich and bold blend of ultra-premium aged tobaccos that includes the highest priming Mexican San Andres dark wrapper, a premium Broadleaf binder from the Connecticut River Valley, and a blend of select and rare Nicaraguan tobaccos.
“Undercrown 10 offers smokers an experience of Mexican hot chocolate … naturally sweet with hints of raisin and cacao … waves of intense black pepper … along with notes of sun-dried cherries, espresso, woodiness and earthiness,” says La Gran Fabrica Drew Estate Factory Spokesman, Pedro Gomez.
Undercrown 10 will launch with four core vitolas. A 6 x 52 Toro , 5 x 50 Robusto, 5 x 43 Corona Viva, and a 7 x 50 Corona Doble. Each core vitola will be presented in 20-count boxes. Also, a limited-edition Undercrown 10 “Factory Floor Edition” vitola, a 6 x 46 Lonsdale will debut in July. This special Undercrown 10 Factory Floor Edition will be presented in commemorative 20-count boxes, including a unique “tobacco leaf library,” offering the consumer an opportunity to see, smell and touch the very leaves that Drew Estate’s torcedores painstakingly chose for Undercrown 10’s new powerhouse blend. Finally, the Undercrown 10 Tuani Belicoso (6 x 52) will be exclusively available in a special 2-count presentation coffin/box at Undercrown 10 events hosted by Gomez.
Jonathan Drew, Drew Estate’s Founder and President pontificates, “Undercrown is a noble prince of a brand, both humble and loyal, who is now to become a king. The new UC10 expression represents its super-premium platform, sealing the brand’s destiny … as the good king whose brand promise is gratitude for our talented team at La Gran Fabrica. The new UC10 is so incredibly important to Drew Estate that we gave it two slogans, ‘A Decade of Dedication’ and ‘All Dekked Out.’ Add those two slogans to ‘Born on the Factory Floor,’ and the Shakespeare really unfolds.”
The Undercrown 10 core vitolas will begin shipping to retailers in May. Pricing will be as follows:
5 x 50 Robusto: $235/box or $11.75/cigar
6 x 52 Toro $240/box or $12/cigar
7 x 50 Corona Doble $270/box or $13.50/cigar
Corona Viva $210/box or $10.50/cigar
Undercrown 10 Factory Floor Edition will debut in July with an MSRP of $272/box or $13.60/cigar