HBTC News: A Dojo/Espinosa Favorite Goes National

Since the original release of Sensei’s Sensational Sarsaparilla, fans of the cigar have been waiting patiently for more. First launched in the fall of 2014, the ‘Sassy’ was only the second Cigar Dojo collaboration. The cigar was named for having a distinct flavor note of sarsaparilla root beer, and were made available a 5.5 x 52 belicoso and limited to 1,000 10-count bundles.

“The Sassy is back! The original Sarsaparilla was the first Dojo collaboration where we had full control of the final product,” comments Eric Guttormson, owner of Cigar Dojo. “The Espinosa team let us run wild with the branding, marketing, and promotion, as well as picking the final blend. The cigars sold out quickly and we still get folks asking for its return. This time around, the Dojo and the Espinosa teams collaborated to create a more refined presentation while keeping the cigar itself identical to the 2014 version; because, why fix something that isn’t broken?”

The new release of this blend will begin shipping in August, and will return in its original size and blend, that being a dark Mexican San Andrés wrapper, Nicaraguan binder, and filler leaves from Condega and Estelí, Nicaragua. Now slated for a national release, the packaging for the Sarsaparilla’s has been updated, including glossy bands and 10-count boxes instead of the original paper bundles. The cigars will debut at the 2021 PCA Trade Show.

Erik Espinosa, owner of Espinosa Premium Cigars, adds, “Bro, when you think of Cigar Dojo and Espinosa Cigars, your first thought is Sarsaparilla. It’s the one that started it all. It’s time for everyone to get a turn with this cigar.”

Blend and Packaging Information:
Wrapper: Mexican San Andrés
Binder: Nicaragua
Filler: Nicaragua (Condega and Estelí)
Factory: La Zona
Production: Seasonal / Ongoing
Presentation: 10-ct Boxes
Vitola: 5½” x 52 Belicoso
Price: $99.95/box ($10/cigar)
Release: August 2021
Retailer: National Release

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