PCA 22 Feature: Illusione

PCA 22 Feature: Illusione

Here's our feature interview with Illusione at the 2022 PCA Trade Show. Fred Rewey describes the new approach to branding, and how that can help retailers and consumers alike. Be sure to subscribe to our YouTube Channel so you don't miss any of our Trade Show Coverage. You can also watch HBTC Live, Monday nights on Facebook and YouTube. Thanks for watching! Burn cigars, not bridges.