Southern Draw Cigars is bringing the crowdsourcing method to premium cigars. They will be looking to their loyal consumers, valued retail partners and cigar media members to help in selecting their next new brand. The project will utilize a Quick Response (QR) portal that can be accessed from a mobile device that will allow participants to input information including reviews, ratings, and recommendations on an upcoming cigar project from Southern Draw set to be launched in 2023, with plans for a similar campaign that will bring a follow up launch in 2024.