Diesel is a brand name that has a very loyal following. The name Diesel has become synonymous with power, strength, and heavy spice. While this is still true as the hallmark of the brand, in 2018 the brand took a chance on something a little different. Justin Andrews, Senior Brand Manager for Diesel, wanted to stretch the bounds of what had been previously seen from the Diesel name. He learned that it wasn't going to be easy to convince AJ Fernandez to pull back and go a bit more subtle. That subtlety would prove vital in a cigar with Mexican binder leaves that were aged old Rabbit Hole bourbon barrels.