Alan Rubin, founder of Alec Bradley Cigars, made an announcement today of his acquisition of Lars Tetens Brands. This forms a partnership now between Lars Tetens and Alan Rubin, and also a working partnership between Alan Rubin, Alec Bradley Cigar Co. and Lars Tetens Brands. Lars Tetens Cigars will now solely be distributed by Alec Bradley Cigar Co.
Lars has been known for decades as a luxury brand dealing in exotic cigars meant to create unique experiences. Lars is known best for being the original cigar maker to introduce a unique conditioning process. He is also known for his art, music, leather, and clothing design.
“Lars has always intrigued me,” Alan said. “His guerilla marketing, unique products and creativity inspired me while I was coming up in this business. 15 years ago I searched Lars out, just to meet with him. I couldn’t make this story up if I tried. We scheduled some time to sit down for a cigar at a shop one night- we set the time for 11pm. Waiting, waiting, waiting, finally, at 2am, Lars shows up and tells me to join him, he wanted to make me lobster mac & cheese. Ummmm, ok, sure- this was the greatest lobster mac & cheese I ever had! Anyway, we ate, smoked cigars and talked until about 6am- like we had known each other forever. We became quick friends and stayed in touch since then.”
“I’ve had multiple companies approach me to take my brand on, but I had this connection with Alan,” Lars added. “Out of all of the people that came to me, Alan was the only one that saw my vision and got me. He was the only one that would allow me to be me. I can express myself and my creativity with Alan. With the new partnership, I am a part of the Alec Bradley family and their wide distribution network. I am unbelievably excited to get going! I couldn’t have done this without Alan!”
The terms of the agreement are not being disclosed.